New Adwords Interface

Few things to notice in the new interface which would make your work simpler & faster.




1. All campaigns displayed on a extendable tab on the right which can be hidden – lets u jump from campaigns to campaigns.

2. QS displayed on the keywords tab (last column).

3. Search Query terms directly on the interface – all you need to do is click on keyword & the link on top which says “see search terms”.

4. Placement performance report - u can see the domains & URL’s adgroup & campaigns specific on networks tab.

5. Create custom alert specific to adgroups – which helps us keeping the campaigns on a watchlist (if cpl, budget increasing or depleting)

6. Download keywords in excel from the keyword tab

7. Make bulk changes for bids, url, match types.


These are just a few of them - will add more in the coming days...



Make the max of the new interface!
njoy!

Cheers

Am Back after a short Break!!!

Still stuck up with Google Keyword Tool???? its time to try n experiment new Keyword Generating Tools

Word Tracker

· Elimination of Adult Content through adult filter
· Top 100 keywords with searches for each

SEO Keyword Suggestion Tool

· Daily Searches for keyword on Google, Yahoo & MSN!!
· Export to CSV Feature

Keyword Discovery

· Different variations of keywords and their estimated number of searches performed
· Collect data from all major search engines

MSN Keyword Tool

· Gives demographic & traffic forecasting information
· Estimate of when searches on given set of keywords have the highest & lowest searches

Spyfu

· Gives information on average cost-per- click, cost/day, clicks/day, the number of advertisers also bidding on a particular keyword and the number of search results listed.
· Top related terms, related concepts and keywords that competitors bought.

Landing Page Funda…

Just a thought, if you running a lead based campaign, what information would you really require for doing a follow up. What if your campaign’s CTR’s are rockin but CTL’s are way below expectation, then it is experiment time don’t you think so?

How about a landing page, which has only the name & the email address ? People, are not very hestitant to share their email address vis a vis their phone number. I understand it is a permission based marketing , but sharing phone number at this phase of the buying cycle might not be expedient to everybody.

If you think name & phone number is a definitely a no-no .. then try cutting on some fields in the landing page. The client might not approve, but m sure we can convince them for a pilot.

Or, how about an option in the landing page as to how the customer would like us to get in touch with them. Email or phone? Convenient to both parties!

Right information- Right Time- Right Form------à Higher Conversion Rate.

P.S Monitor the changes people !

Third ParTy VenDors!

The Google content network now accepts display ads served from qualified third-party vendors. Making the Google content network more accessible to large brand advertisers also benefits AdSense publishers and end users. –Third party ads are only available in image or Flash, so they won't appear in text-only ad units.
Wonder what quality filters Google is following to maintain the quality standards of the ads displayed? In the long run, ad sense publishers can expect an increase in the ad revenue. What about Google Revenues? ;)

Audio, and Video, and Print, Google Guruji,,,, Wah bhai Wah!!!!

 
Google AdWords has come a long way since its launch in 2000 -- gone are the days of only serving simple text ads on search results and various pages across the Internet. Over the years, we've introduced a number of creative formats for advertising online, and now you can even use your AdWords account to create campaigns that will reach customers when they aren't online.

Here's a quick overview of all the AdWords ad types available:

Online
Text ads: When displayed on Google, text ads are four lines of text: a title (25 characters), two lines of ad text (35 characters each), and a URL line. The format of text ads on partner sites may differ. For example, your ad text may appear on a single line.

Image ads: Appearing on select content sites in the Google network, images ads are just that -- graphical AdWords ads. Unlike traditional online graphical ads, image ads can be matched to a page's content.

Video ads: Like image ads, video ads appear on content sites in the Google network, but are user-initiated. That means a user must click "play" to watch your ad. Think of video ads as a type of commercial on the Internet.

Mobile ads: Available as text or image ads, mobile ads appear on mobile websites, and direct users to your mobile website. Mobile text ads can also appear when users search Google from a mobile device. If you'd like to run mobile ads, you'll need a mobile website.

Offline

TV ads: That's right -- TV ads! Through your AdWords account, you can launch a television campaign in minutes. Google TV Ads is available to advertisers located in the United States, billed in U.S. dollars.

Print ads: Place your ads in newspapers across the United States. In fact, you can choose from more than 750 newspapers, and set a price that matches your budget. Learn how other advertisers have used Print Ads by reading our success stories. Google Print Ads is available to advertisers located in the United States, billed on credit card postpay.

Audio ads: Broadcast you message on over 1,600 radio stations across the U.S. Audio ads are just like traditional radio commercials, but they're easier to buy and manage. Google Audio Ads are available to advertisers located in the United States, billed on credit card postpay. Listen to examples of audio ads, all of which were created using the Google Ad Creation Marketplace.
I think the advertisers should experiment with different types of ads & various ad sizes which would work out for them.

Yahoo Panama to Launch in India

Yahoo is launching its new pricing and search-ranking system – “Yahoo Panama”

Yahoo Panama is conceived as a better way of competing with search-advertising leader Google

The new pricing and ranking system will be launched on 16th May 2008 at Grand Hyatt in Mumbai.

Essentially, the new ranking system will incorporate relevance of advertisements. This is similar to the way Google ranks sponsored advertisements.

A Quick Snapshot of the Important Changes:

• The Ad Rank in Search results will be determined by Ad Quality & Bid Amount
• This will replace the current method, Bid to Position, in which ads in search results are ranked by bid amount only.
• This is designed to allow you to focus less on competitive bidding practices and more on the quality of your ads.
• By improving the quality of your ads and making them more relevant to users, you may be rewarded with a better ranking and/or a lower cost for your ads.

• Yahoo introduces Analytics integrated with the Search Marketing Account.
• Better Reporting & Simpler user-friendly interface.










• New Ads or Modifications in the ads would now be approved instantly whereas earlier it used to take days to get approved.

Although most of the features are the same as Google, at least it’s a start ... we can expect it to get better in the future...

Google Adwords Cost per Click Concepts Cleard!

In Google Adwords we usually find 3 kinds of CPC's

1. Max. CPC
2. Min. CPC
3. Avg. CPC

Many of the SEM Professionals do face an issue understanding the three terms; let me take you through a closer look towards the same.

CPC is an abbreviation for cost-per-click, and refers to the cost that you will pay (per click) when a user clicks on your ad.

Maximum CPC is a maximum amount that is set by you, the advertiser, and defines the most you wish to pay for a click on a keyword. Keep in mind that you don't automatically pay this maximum amount because the AdWords Discounter will always reduce the amount you are charged to be just one cent more than the minimum necessary to keep your position on the page.

Average CPC (also seen as Avg. CPC in your account) is literally that: an average. Since each click you receive may have a different CPC depending on a variety of factors, we show you the Average CPC in your account to give you an effective overview. The Average CPC is determined by totalling the cost of all clicks and then dividing that total by the number of clicks.

Minimum CPC (more commonly known as the minimum bid) is an amount based on the keyword's Quality Score that is assigned to each keyword in your account. The minimum bid is the least amount you may pay per click in order for your keyword to show ads


Hope I have cleared the most important terminology for Google Adwords.
For more Queries feel free to contact me
Shibu Shivanandan
shibu.s@aol.in