Just a thought, if you running a lead based campaign, what information would you really require for doing a follow up. What if your campaign’s CTR’s are rockin but CTL’s are way below expectation, then it is experiment time don’t you think so?
How about a landing page, which has only the name & the email address ? People, are not very hestitant to share their email address vis a vis their phone number. I understand it is a permission based marketing , but sharing phone number at this phase of the buying cycle might not be expedient to everybody.
If you think name & phone number is a definitely a no-no .. then try cutting on some fields in the landing page. The client might not approve, but m sure we can convince them for a pilot.
Or, how about an option in the landing page as to how the customer would like us to get in touch with them. Email or phone? Convenient to both parties!
Right information- Right Time- Right Form------à Higher Conversion Rate.
P.S Monitor the changes people !
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