Yahoo Panama to Launch in India

Yahoo is launching its new pricing and search-ranking system – “Yahoo Panama”

Yahoo Panama is conceived as a better way of competing with search-advertising leader Google

The new pricing and ranking system will be launched on 16th May 2008 at Grand Hyatt in Mumbai.

Essentially, the new ranking system will incorporate relevance of advertisements. This is similar to the way Google ranks sponsored advertisements.

A Quick Snapshot of the Important Changes:

• The Ad Rank in Search results will be determined by Ad Quality & Bid Amount
• This will replace the current method, Bid to Position, in which ads in search results are ranked by bid amount only.
• This is designed to allow you to focus less on competitive bidding practices and more on the quality of your ads.
• By improving the quality of your ads and making them more relevant to users, you may be rewarded with a better ranking and/or a lower cost for your ads.

• Yahoo introduces Analytics integrated with the Search Marketing Account.
• Better Reporting & Simpler user-friendly interface.










• New Ads or Modifications in the ads would now be approved instantly whereas earlier it used to take days to get approved.

Although most of the features are the same as Google, at least it’s a start ... we can expect it to get better in the future...